BharatBenz sold its 50K trucks in India. They commence their operation in India from 2012, in 2014 they touch their first milestone of 10K trucks sold. Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler AG, is world’s largest commercial vehicle manufacturer. They use their deep understanding of heavy duty vehicles and Indian driving condition. Terrain and road both.
Undoubtdly, Tata Motors is the king of Indian Road, when it comes to Heavy Duty Vehicles. But BharatBenz have shown appreciable growth in these 5 yrs.(approx) of their operation in India. Wherever you are doesn’t matter, open map on your computer and you can find their dealer near your place.
BharatBenz Success Factor
And we all know, Dealeship and Distributing network is one of the most important key behind the success of any brand. We all have been seen this with KTM Motorcycles. Collaboration with Bajaj Motorcycles drastically sale its motorcycles in Indian 2-wheeler market.
Another selling factor is it’s reliable performance. Yes, Daimler is established name Globally and approx. BharatBenz matches its standard of performance. Every corner of India is under their operating condition, any kind of terrain is under their operating condition which is appreciable.
One more factor, which is very important for any industry, any brand is marketing. Here Daimler takes full advantage of its global experience. They didn’t loose any chance to advertise their product. They also sponsor a very famous celebrity adventure episode series which was telecasted on National Geographic Channel.
BharatBenz already launched a range of their products for approx every commercial and heavy duty needs, there is something in BharatBenz Showroom.
Anyway this was just a small milestone, nothing else. BharatBenz sold 50K trucks in 5 years of operation in India, where lakh of trucks sold every year. TATA Motors and Ashok Leyland are the market leaders. BharatBenz have to go a very long way. It will interesting to see, Can BharatBenz go as far as its trucks?